Levi & Korsinsky, LLP is investigating possible misleading advertising of Shiseido “WetForce” sun protection products. Specifically, Shiseido claims its suncare product line with “WetForce” technology “actually becomes even more effective when it comes into contact with water.” However, Consumer Reports put this claim to the test and found no increase in protection against sunburn when skin was exposed to water. Shiseido’s “WetForce” products are among the most expensive sunscreen products available, at $40.00 for just 3.3 ounces or $36.00 for a mere 2 ounce bottle.
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